[A'dam] American Appreal

Nieuws, gepost door: The Uncontrollables op 10/12/2013 12:08:54

Wanneer: 10/12/2013 - 20:58

Anyone who does not know the Advertisment boards at the Trop Museum in Oost Amsterdam.
It has 2 large advertisments outside and for months it has been bombarded with advertisments of half naked, unhappy, extremely young looking ladies who are advertising underwear for the company American Appreal.

It has also been bombarded for the same amount of time with graffit slogans of anti sexism, femininism and anti consumerism.
They have also been dressed and hands painted over their body parts.
After months of campaigning against these posters they have finally been removed.. :)

They have been replaced with adverst for tv and telephone contracts..but for now they are down.
It makes us happy to see that after our efforts to bring it to peoples attention that such adverts are unnecessary and completely degradable to women,
that a change has occured in our favour and that the humiliation of these women has ended.
Even though tv and telephone adverts are not much better ..
(keep in mind the campaign is not over)..
For now its good to see insurgency works and can bring about a positive change for all :)

Just wanted to spread the good news around:)

The Uncontrollables

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